The feature under discussion involves an interactive element on Instagram Stories. It allows viewers to quickly express appreciation or support for the content through a single tap of a heart-shaped symbol. When a user views a story, tapping this heart icon sends a private like to the story’s creator, differentiating it from public comments or reactions.
This function offers several benefits. It provides a low-effort method for audiences to engage with content, fostering a sense of connection between creators and their followers. Prior to its introduction, direct messages were often used for simple expressions of approval, cluttering inboxes. This dedicated icon streamlines the process, offering a more organized feedback system and encouraging more frequent interactions.