These visual elements are small, circular graphics displayed on an Instagram profile to represent categorized collections of Instagram Stories. They provide a cohesive and aesthetic look to a profile, visually signaling the content within each highlight. For example, a user might employ a red heart image to signify a highlight reel dedicated to personal testimonials or customer reviews.
They enhance profile organization, making it easier for visitors to find specific content. Their use can significantly improve brand perception by projecting professionalism and attention to detail. They offer a strategic way to archive ephemeral content, ensuring that valuable stories remain accessible beyond the standard 24-hour lifespan, acting as curated content repositories.