The ability to conceal real-time text communication during a live broadcast on the Instagram platform offers content creators a degree of control over the viewing experience. This feature allows the presenter to prioritize the visual content being shared, removing potential distractions caused by the continuous flow of messages. For example, a musician performing live may choose to disable the visual display of audience comments to ensure viewers focus on the performance itself.
This capability addresses the need for a cleaner, less cluttered screen during live sessions. By removing the constant stream of commentary, the presenter can create a more focused viewing environment. It can also mitigate the impact of disruptive or inappropriate comments, contributing to a safer and more positive viewing experience for all participants. Historically, platforms prioritized engagement over visual clarity, but this feature represents a shift towards prioritizing the broadcaster’s control over their presentation.