The ability to manage visibility concerning digital engagement on social media platforms is increasingly relevant. Specifically, individuals might seek methods to control the accessibility of information regarding their interaction with short-form video content. For example, a user may prefer that their “likes” on Instagram Reels remain private, preventing others from seeing which Reels they have appreciated.
Concealing preferences on social media offers users greater control over their online presence and curates the image they project to their followers. This act can provide privacy, shield sensitive information, and prevent potential profiling based on engagement patterns. Historically, social media platforms have evolved to provide granular control over user data, reflecting an increased awareness of privacy concerns.