The ability to control the visibility of one’s activity on social media platforms is a key aspect of managing digital privacy. On Instagram, user interaction, such as indicating approval of content, is typically public. However, individuals might seek methods to limit this visibility for various reasons, impacting how their engagement is perceived by others on the platform.
Limiting the visibility of previously appreciated content offers control over one’s digital footprint and may protect against unwanted scrutiny or judgment. There is a growing trend to value discretion on social media, driven by concerns about professional reputation, personal safety, and the desire to curate a specific online persona. Historically, social media platforms have evolved in their privacy settings, reflecting changing user expectations and regulatory pressures.