Instagram Highlights offer a way to showcase curated Instagram Stories permanently on a profile, extending their lifespan beyond the standard 24-hour period. These collections of stories appear below the profile bio and above the feed posts, providing a visually appealing and easily accessible snapshot of key content.
The function of storing and grouping ephemeral Stories into themed collections provides significant benefit. It allows users to categorize content (e.g., “Travel,” “Recipes,” “Q&A”) and allows new profile visitors to quickly grasp the profile’s purpose and offering. Previously, users lost these valuable pieces of content after a day, hindering longer-term engagement and marketing efforts. The introduction of highlights significantly altered how users present themselves and their brand.