Instagram Highlights are collections of Instagram Stories that are saved and displayed permanently on a user’s profile, organized under distinct titles and cover images. Unlike regular Stories, which disappear after 24 hours, Highlights remain visible until the user chooses to remove them. These curated collections allow users to showcase specific aspects of their lives, brand, or content in a structured and easily accessible manner for profile visitors.
The availability of persistent story content offers significant advantages for brand building, communication, and audience engagement. Highlights provide a strategic space to categorize and present key information, promotions, or personal narratives. They allow for continued visibility of important content, extending the reach and impact of individual Stories beyond their initial 24-hour lifespan, unlike traditional social media posts. The feature was introduced to address the limitation of temporary Stories, offering a more enduring presence on the platform.
