Instagram Highlights, collections of previously shared Stories permanently displayed on a profile, offer a means of showcasing content beyond the ephemeral nature of standard Stories. A frequently asked question pertains to viewer tracking: is there functionality to determine precisely who has viewed these Highlight compilations? Understanding the data accessible regarding Highlight views is crucial for content strategy and audience engagement assessment.
Knowing the aggregated number of views provides a general metric of interest in a Highlight. Historically, Stories offered a list of individual viewers within the initial 24-hour posting window. Highlights inherit some viewing data from the original Stories, but this information is limited. This information is important as it helps users gauge the popularity of specific topics and refine their content to resonate with a target audience.