The phrase relates to the aesthetic customization of Instagram Story Highlights through the use of a dark or black-themed visual. This generally involves using a black background or image as the cover for a Highlight, often coupled with text or symbols that represent the Highlight’s content. For example, an Instagram user may select a black image with a white camera icon as the cover for a Highlight containing photography-related stories.
Employing a unified visual theme for Highlight covers, such as a consistent black aesthetic, contributes to a cohesive and professional profile appearance. This visual consistency can enhance brand recognition, create a more refined presentation, and potentially attract new followers. The use of a dark aesthetic can also convey a sense of sophistication or minimalism, depending on the overall branding strategy.