The arrangement of curated story collections on the Instagram profile, generally displayed under the users bio, is managed through the platform’s interface. Reorganizing these collections allows users to prioritize specific content for viewers. For example, a user may wish to feature a promotional campaign before a collection of travel memories.
Strategically arranging highlights offers benefits that include directing viewer attention to time-sensitive information or showcasing a brand’s key offerings. Historically, the chronological posting of stories dictated the order, but manual reordering provides greater control over visual narrative and user experience.