A “point of view” post on Instagram presents content from a first-person perspective, simulating the viewer’s direct experience within the scene depicted. This format typically uses visual techniques to imply the viewer is seeing and interacting with the environment or subject matter through the content creator’s eyes. An example would be a video showing hands preparing a meal while the camera remains stationary, mimicking the perspective of someone cooking.
The adoption of this visual technique on Instagram stems from a desire for increased user engagement and authenticity. It allows for a more immersive and relatable experience, fostering a stronger connection between content creators and their audience. Historically, the use of perspective in art and film has always been a powerful tool for drawing viewers into a narrative; applying this principle to social media content leverages that inherent appeal.