A visual element lacking pre-designed content, employed as a cover or icon for curated collections of Instagram Stories. It serves as a neutral or customizable representation of a Highlight category, allowing for branding consistency and aesthetic control. For example, a solid color circle or a minimalist graphic can be used in place of a photograph related to the Highlight’s content.
The use of these elements enhances visual appeal and organization on a profile. It allows for a cleaner, more professional presentation, particularly important for businesses and influencers. Historically, users often selected a frame from one of their Stories as the Highlight cover. However, a strategic, uniform visual significantly improves brand recognition and navigational ease for viewers.