Visibility of content shared on Instagram Stories is governed by account privacy settings. A public account allows anyone, regardless of whether they follow the account, to view these ephemeral posts. Conversely, a private account restricts viewing privileges to approved followers only. Ensuring broad accessibility to these visual narratives requires configuring the account to a public setting.
Broader story visibility expands potential audience reach, which can be particularly beneficial for businesses and individuals seeking to increase brand awareness or influence. Historical context reveals that the platform originally prioritized personal connections, but the strategic value of broad content dissemination for marketing and public relations is now widely recognized.