The duration of video content permissible on Instagram varies by format. For example, content posted as a standard feed post may have a different maximum length than content uploaded as a Story. Understanding these limits is crucial for content creators aiming to effectively utilize the platform.
Adhering to specified video length constraints optimizes audience engagement and minimizes the likelihood of content being truncated or rejected during the upload process. Historically, length limitations have evolved on Instagram to accommodate user behavior and technological advancements in video delivery.