The combination of thematic words and phrases preceded by the hash symbol (#) serves as a metadata tag on the Instagram platform. These tags categorize content and enhance discoverability. For example, using terms associated with the autumnal holiday allows users to find related images and videos easily.
Utilizing relevant tags significantly broadens the reach of shared content, connecting it to a wider audience actively searching for such material. This practice is particularly crucial for businesses and individuals aiming to increase visibility, engagement, and follower growth during periods of heightened online activity related to specific cultural events. The practice of tagging emerged alongside social media platforms and has evolved into a standard method of content organization and promotion.