The availability of the popular photo and video-sharing platform on macOS allows users to access and interact with the service beyond mobile devices. This enables individuals to manage their profiles, browse content, and communicate with others directly from their desktop or laptop computers.
Such accessibility provides several advantages, including a larger screen display for viewing media, potentially improved typing speed for commenting and messaging, and the convenience of multitasking while using other desktop applications. Its integration with the macOS ecosystem streamlines workflows for content creators and social media managers who frequently utilize both desktop and mobile environments. Historically, access was initially limited to web browsers, making a dedicated application a significant improvement for user experience on Apple computers.