These visual elements, often customized, serve as identifying markers for grouped Instagram Stories dedicated to a significant other. An example includes a photograph representing shared interests, such as travel or hobbies, used to brand a collection of related content. These covers provide a thematic and organizational structure to archived story content.
The purpose of these visual cues is to improve profile aesthetics and ease navigation for viewers interested in specific content categories. Establishing a recognizable design strengthens personal branding and allows for a quick and intuitive understanding of the type of content stored within each Highlight.