The tendency to continuously swipe through short-form video content, exemplified by platforms featuring vertically-oriented videos, is a prevalent user behavior. This action involves rapidly consuming one video after another, driven by algorithms designed to maintain user engagement.
This engagement pattern is strategically fostered by content creators and platform developers. Algorithms personalize the video feed based on viewing history, aiming to increase watch time. This increased exposure can lead to enhanced visibility for creators and increased advertising revenue for the platforms. Historically, this type of engagement has been observed across various forms of media, adapted and optimized for the contemporary digital landscape.