The feature in question pertains to Instagram’s method of suggesting accounts for users to follow. This suggestion algorithm identifies individuals a user may already have connections with in other contexts, such as mutual acquaintances, shared schools or workplaces, or contacts stored in the user’s phone. The platform then presents these individuals as potential connections within the Instagram environment.
The significance of this system lies in its ability to facilitate social network growth and enhance user engagement. By proactively suggesting relevant connections, the platform encourages users to expand their network, fostering a more comprehensive and personalized experience. This feature has evolved over time, becoming more sophisticated in its ability to leverage various data points to accurately predict potential connections, contributing to the platform’s overall stickiness and user satisfaction.