An application designed to automatically apply “likes” to Instagram posts is the focus. These applications seek to increase the perceived popularity of a user’s content by simulating organic engagement. For example, an individual might use such a service to rapidly increase the number of likes on a newly posted photograph.
The perceived value of these applications stems from the desire to enhance visibility and credibility on the platform. Historically, a high like count has been associated with increased discoverability within the Instagram algorithm. Moreover, some users believe a substantial number of likes fosters a perception of authority and influence.