The concept of accessing services at no monetary cost, similar to the business model employed by Instagram, represents a prevalent strategy in the digital landscape. This approach typically involves users benefiting from the primary functionality without direct payment. For example, individuals can create accounts, post content, and interact with others on the platform without incurring fees.
The significance of this model lies in its ability to attract a large user base. By removing financial barriers to entry, platforms can rapidly expand their reach, generating substantial data and engagement. Historically, this approach has proven effective in building network effects and establishing market dominance, often monetized through alternative methods such as advertising or premium features.