The capacity to manage visible activity on a social media platform allows users to curate their online presence. This encompasses controlling the accessibility of content marked as ‘liked’ to other users. The core functionality focuses on maintaining a desired level of privacy and tailoring the perceived digital footprint.
Managing information visibility is significant for several reasons. It can help to safeguard personal information, prevent unwanted attention, and foster a sense of control over one’s digital identity. This ability has evolved alongside social media platforms, reflecting a growing user demand for privacy and customization options.