The phrase represents a promotional offering designed to quickly increase the perceived popularity of video content. It describes a service where individuals or companies offer a small number of commendations on YouTube videos at no monetary cost to the user. For example, a new YouTuber might seek this boost to gain initial visibility.
Acquiring initial validation can be crucial for video content creators. A higher number of these endorsements may improve a video’s standing within YouTube’s algorithms, potentially leading to wider exposure. Historically, methods to artificially inflate engagement metrics have been used to attract organic viewership; however, their long-term efficacy and adherence to platform policies are debated.