The phrase refers to services, often offered by third-party providers, that promise a small number of complimentary “likes” on Instagram posts. These offerings frequently serve as an initial incentive to attract users to purchase larger packages of likes, followers, or other engagement metrics. The basic premise is to provide a trial experience, allowing individuals to sample the perceived benefits of increased visibility on the platform.
The allure of such services stems from the perceived importance of social proof. A higher “like” count can contribute to the perception of popularity and influence, potentially attracting organic followers and boosting a user’s credibility within the Instagram ecosystem. Historically, the desire for increased visibility has fueled the growth of a market for these engagement services. However, reliance on artificial engagement can violate Instagram’s terms of service and may not translate into genuine, sustainable growth.
