The phrase represents the action of obtaining complimentary access to a service designed to increase the number of endorsements received on Instagram posts. This typically involves signing up for a limited period with a third-party provider who promises to boost a user’s like count without immediate payment. For example, an individual or business might seek this offering to gauge the efficacy of a particular service before committing to a paid subscription.
The perceived value lies in the potential for enhanced visibility, increased credibility, and broader audience reach. Historically, individuals and brands have pursued such options as a means of rapidly establishing a social media presence or boosting engagement during promotional campaigns. This tactic allows for a preliminary assessment of whether an investment in social media marketing yields a positive return.