The duration of moving image content allowed on the platform varies according to the specific feature utilized. For example, content posted to the main feed has one length restriction, while short-form vertical videos have a different constraint. Understanding these distinctions is key to successful content creation and distribution on the service.
Adhering to these predetermined durations is paramount for effective audience engagement. Content that respects these boundaries maximizes view completion rates and aligns with user expectations for each format. Originally, the platform had more restrictive lengths, but these have evolved over time to reflect changing user behavior and preferences toward longer-form moving image content.
