The creation of a custom geographic tag within the Instagram platform allows users and businesses to specify locations beyond the pre-existing database. This function involves utilizing the Facebook platform to establish the location, which subsequently becomes searchable and usable on Instagram. For example, a newly opened boutique in a developing commercial area can create a unique location tag to increase discoverability among local Instagram users.
The ability to designate a specific place enhances brand visibility and provides a more accurate representation of physical business presence. It allows for targeted engagement with potential customers in a defined geographic area and facilitates user-generated content associated with that place. Prior to these functionalities, businesses were limited to using existing location names, which may not have accurately reflected their exact location or brand identity.
