The maximum duration for a video uploaded to the Instagram feed is 60 minutes. Shorter videos, especially those under 60 seconds, tend to perform better due to user attention spans. For example, a professionally edited promotional video showcasing a new product can be uploaded directly to the feed, provided it adheres to this time limit.
Understanding the video length restrictions is essential for effective content planning and strategic marketing on the platform. Adhering to these limits ensures content is displayed optimally and avoids potential rejection during the upload process. Over time, Instagram has adjusted its video length policies to accommodate evolving user behavior and content creator needs, reflecting its commitment to remaining a relevant and dynamic platform.