The duration of video content permissible within Instagram Stories is a key consideration for content creators and businesses. A single segment of video uploaded directly to Instagram Stories is limited to a maximum of 60 seconds. If a video exceeds this length, it will automatically be divided into multiple segments, each capped at 60 seconds. For instance, a 150-second video will be split into two 60-second segments and one 30-second segment.
This time constraint significantly influences the way narratives are constructed and presented within the platform. It necessitates concise messaging and creative storytelling techniques to effectively capture audience attention. The brevity encourages rapid content consumption and contributes to the ephemeral nature that characterizes Instagram Stories. Understanding this limit allows for optimized planning and execution of visual communications.