The standard Instagram Story format limits video duration to 60 seconds per segment. When users upload videos exceeding this timeframe, the platform automatically divides them into multiple segments. This fragmentation ensures content is displayed within the prescribed Story structure. For example, a 2-minute video will be split into two 60-second segments.
This segmented approach allows for increased engagement and digestibility. Shorter video segments are often favored by viewers due to their concise nature and ease of consumption. The initial limitations, which were previously even shorter, have evolved to cater to shifting user preferences, balancing attention spans with the desire to share more comprehensive content.