The creation of a custom location tag on Instagram involves associating a specific name and geographical coordinate with a business or point of interest, allowing users to tag posts and stories with that specific location. This process typically utilizes Facebook’s location services, as Instagram draws its location data from that platform. For example, a new cafe might establish a custom location tag so customers can easily identify and promote the establishment in their Instagram posts.
Establishing a unique location identifier on the platform offers several advantages for businesses and community landmarks. It increases visibility and brand awareness by facilitating user-generated content linked directly to the place. Furthermore, it provides valuable data and insights into user engagement and traffic patterns. Historically, location tagging has evolved from simple geotagging to more nuanced systems allowing specific business and place identification.