The ability to designate a custom place tag within the Instagram platform involves creating a location that does not natively exist in the application’s database. Users achieve this by leveraging the Facebook platform, Instagram’s parent company, due to the integrated nature of location services between the two platforms. The process typically requires access to the Facebook application and entails initiating a check-in at the desired location, even if the application indicates its absence. By providing the location’s name and precise coordinates, a new place tag can be established, which then becomes available for use on Instagram.
Defining a unique place offers several advantages. For businesses operating in new or unmapped areas, it provides increased visibility and discoverability to potential customers. It also allows individuals to mark memorable places that may not be officially recognized. Historically, this feature has empowered users to map events, gatherings, or personal landmarks, enriching the context surrounding shared content and fostering a more connected online experience.