The maximum number of media files permissible within a single Instagram post is ten. This allowance covers both still images and video clips, providing users the flexibility to combine different forms of content within a unified presentation. For example, a user could include seven photos and three videos within the same post.
This capacity for multiple media files enhances user engagement and content diversity. It allows for the creation of richer narratives, product showcases featuring various angles or features, or sequential storytelling. Prior to the introduction of this feature, users were limited to a single image or video per post, restricting comprehensive visual communication and requiring multiple posts for complex displays.