The phrase appearing on YouTube often prompts viewers to sample features or services within the platform. An example is seeing it associated with YouTube Premium, encouraging users to activate a free trial. It functions as a call to action, inviting engagement with a specific offering.
This call to action offers immediate access to enhanced experiences such as ad-free viewing, background playback, and access to YouTube Music. This immediate access serves as a potent acquisition tool, designed to reduce the barrier to entry and allow potential subscribers to fully experience the benefits. The use of this prompt aligns with strategies focused on user acquisition through free trials.