On Instagram, the execution of actions by non-human means is commonplace. This often involves software or scripts designed to perform tasks such as liking posts, following accounts, posting content, or sending messages, all without direct user input at the time of execution. For example, an account might automatically like all posts with a specific hashtag, or send a predetermined direct message to new followers.
The practice presents a mixed bag of potential advantages and drawbacks. It can be used to enhance efficiency for marketing efforts, allowing businesses to engage with a larger audience in a shorter time. Conversely, reliance on such processes can lead to accounts being perceived as inauthentic, and can violate the platform’s terms of service, potentially resulting in penalties. This practice has evolved alongside the platform itself, with third-party tools increasingly offering features designed to mimic genuine user interactions.
