On Instagram, proceeding directly from one user-generated short video or image to the subsequent one within a sequence posted by the same account allows for a continuous viewing experience. This feature facilitates a streamlined way to consume content without returning to the main feed. For example, after viewing the initial segment of a user’s day, the platform automatically transitions to the subsequent segment without requiring explicit action from the viewer.
This sequential presentation enhances engagement by reducing friction in the consumption process. By minimizing the steps needed to view related content, users are more likely to watch the entirety of a narrative, leading to increased time spent on the platform. Historically, accessing subsequent content required a return to the profile or feed, which introduced the possibility of distraction and decreased viewership of the complete sequence.