The phrase signifies understanding and engaging with a particular trend, conversation, or piece of content prevalent on the Instagram platform. It suggests being aware of what is currently relevant or popular and actively participating within that sphere. For example, if a specific filter or challenge gains traction, “tapping in” indicates utilizing the filter or participating in the challenge.
Awareness and engagement with platform trends offer several benefits. It can increase visibility and reach, fostering connection with a wider audience. Moreover, participation can strengthen a user’s sense of belonging within relevant communities, contributing to a more enriched experience on the platform. Historically, such engagement has shaped the evolution of content creation and user interaction on social media.