Whether the short-form video platform offered by YouTube fits the definition of a communication channel hinges on its features and functionality. Social media platforms are generally characterized by user-generated content, interaction, and the formation of online communities. YouTube Shorts allows individuals to create and upload brief videos, which can then be viewed, liked, and commented upon by other users. This engagement creates an environment where viewers and creators can interact, potentially fostering a sense of community.
The value of classifying a platform as a communication channel lies in understanding its influence on information dissemination and societal trends. Platforms that facilitate user interaction often play a significant role in shaping public opinion, driving cultural movements, and influencing consumer behavior. Historically, the rise of these channels has democratized content creation and broadened access to information. Their capacity for virality allows content to reach vast audiences rapidly, impacting individuals and society on a global scale.
