The accessibility of licensed audio tracks for commercial profiles within the Instagram platform is often subject to certain constraints. These restrictions can manifest as a reduced selection of songs compared to personal accounts, or complete unavailability of the music library in some regions or for specific business types. As an example, a restaurant utilizing Instagram for promotional purposes may discover that popular songs are not available for inclusion in their stories or Reels.
These limitations are crucial to understand due to copyright laws and licensing agreements between Instagram and music rights holders. The use of music in a business context, even for promotional purposes, is generally regarded as commercial use and necessitates different licensing arrangements than individual use. Historically, businesses had very limited options and faced potential copyright infringement issues. Understanding current constraints allows businesses to make informed content creation decisions, avoiding legal complications and optimizing their engagement strategies within the bounds of the available resources.