The method of progressing through Instagram’s short-form video content offers users choices in how they experience a sequence of narratives. One option advances the viewer within a single user’s content stream, while another moves the viewer to the subsequent content creator in their feed. The functional difference is whether the user continues consuming content from the same source or switches to a new source.
This navigational decision influences user engagement and content consumption patterns. The ability to rapidly cycle through numerous creators exposes individuals to diverse perspectives and formats. Conversely, staying within a single user’s content provides a more cohesive and in-depth viewing experience, potentially building a stronger connection with that particular content creator.
