The temporal nature of Instagram Notes, a text-based update feature on the platform, is a key characteristic. These short messages, limited to 60 characters, are visible to mutual followers or those on a user’s close friends list. A fundamental aspect of this feature is their limited lifespan; they are not intended for permanent display.
The disappearing nature of these updates fosters a sense of immediacy and encourages frequent interaction. Unlike permanent posts on a profile, these updates serve as fleeting thoughts or quick prompts for engagement. This temporary presence contrasts with traditional social media content, offering a different approach to sharing and connection. The short-lived status also alleviates pressure on users to create “perfect” or lasting content.