The number of accounts that can be linked to a single image or video shared on the Instagram platform is currently capped at 20. This functionality allows users to directly associate other Instagram accounts with their content, providing attribution or highlighting individuals present in the media. For example, a user sharing a group photo could tag each person in the image, directly linking their profiles for viewers to easily access.
This feature enhances engagement and visibility on the platform. It allows for direct connection with collaborators, friends, or individuals featured in the shared content, potentially driving traffic to their respective accounts. Historically, this tagging capability evolved from a simple means of identification to a crucial tool for influencer marketing and collaborative content creation, becoming a cornerstone of the Instagram experience.