Visibility of Instagram “likes” pertains to the extent to which a user’s activity of liking posts is observable by others on the platform. This encompasses the ability of followers, mutual connections, or the general public to determine which posts a user has engaged with through a “like.” Historically, this information was more readily accessible.
Understanding the privacy settings and platform features controlling this visibility is important for managing one’s digital footprint and maintaining desired levels of privacy. The ability to control or limit the visibility of one’s “likes” can impact perceptions of one’s online activity and associations. Furthermore, changes to Instagram’s policies regarding data privacy and algorithmic visibility have altered how this information is accessed.
