Visual elements selected for Instagram Stories Highlights represent curated content displayed prominently on a user’s profile. These images, often designed to be visually appealing and relevant to a user’s brand or personal identity, serve as cover images for collections of related Stories. For example, a travel blogger might use a picture of luggage against a scenic backdrop as the visual representation for a “Travel Tips” Highlight.
The selection of suitable visuals for these features offers several advantages. It provides a cohesive brand experience, allowing viewers to quickly understand the content the user offers. This can lead to increased engagement and followers. Furthermore, organizing Stories into topical groupings extends the life of ephemeral content, creating an accessible archive for new and returning visitors to a profile.