Instagram Highlights provide a method for users to curate and display specific Story content on their profile beyond the standard 24-hour expiration. These collections are visible to anyone who visits the profile, offering a persistent snapshot of desired moments. Content can be added from either active Stories or from the user’s archive.
The implementation of Highlights enhances profile engagement by allowing viewers to easily access thematic collections of content, such as travel experiences, product showcases, or tutorials. This feature also strengthens brand identity and offers a means to provide quick access to frequently requested information. Before the introduction of Highlights, users were limited to showcasing content temporarily, potentially losing valuable engagement opportunities.