The action of quickly tapping twice on an image within the Instagram application signifies approval or appreciation. This gesture triggers a “like” on the post, publicly acknowledging the viewer’s positive reaction. For instance, a user might see a photograph of a scenic landscape and, enjoying the composition, will register their appreciation via this specific interaction.
This feature provides immediate feedback to content creators, fostering engagement and indicating the relative popularity of specific content. Its implementation streamlined the engagement process on the platform, moving from text-based commentary towards a more visual and instantaneous response. This, in turn, played a role in shaping content strategy and influenced the type of imagery that gained traction within the Instagram ecosystem.