The construction and dissemination of fabricated or heavily manipulated photographic content intended for social media platforms, particularly Instagram, involves altering images to portray a reality that deviates from the authentic representation of a person, place, or event. This can range from minor cosmetic enhancements to the complete fabrication of scenes and scenarios. For example, an individual might employ digital tools to alter their physical appearance in a photograph or use stock images to create the impression of visiting a particular location.
This practice holds significant implications for societal perceptions of beauty, success, and lifestyle. The perceived benefits often revolve around achieving increased social validation through likes, comments, and followers. Historically, the pursuit of idealized representations has existed in various forms of media; however, the accessibility and ubiquity of digital tools have amplified the scale and scope of such practices on platforms like Instagram. This impacts self-esteem, body image, and the overall authenticity of online social interactions.