The quantity of visual media permitted within a single Instagram post depends on the post type. For standard feed posts, a user can include up to ten photos or videos in a carousel. Each image or video appears as a separate slide, requiring viewers to swipe to see all the content.
This allowance benefits content creators and businesses alike by facilitating storytelling, product showcases, and step-by-step tutorials. Initially, Instagram only allowed single image posts. The introduction of the carousel feature provided an avenue to share more comprehensive information and engage audiences for a longer duration. This capability is important for maximizing visual impact and providing context within the platform’s predominantly visual environment.