The phrase describes methods for sharing content on the Instagram platform in a way that it is not visible to all followers or the general public. For example, a user might want to share a post with a specific close friends list, rather than their entire follower base. This contrasts with a standard post, which is broadly disseminated to followers and potentially discoverable by non-followers.
This type of selective sharing offers several advantages. It allows users to tailor content to particular audiences, fostering a sense of intimacy and exclusivity. This can be beneficial for sharing personal updates, testing marketing strategies with a smaller group, or providing early access to content for loyal followers. Historically, users have sought ways to control the visibility of their online content to manage privacy and curate specific online personas.