Automated programs, often referred to as bots, engage with content on social media platforms like Instagram. These interactions frequently manifest as “likes” on user posts. The driving forces behind this activity are varied and connected to multiple strategies.
These automated likes serve several purposes, including increasing the visibility of the bot’s profile, driving traffic to external websites linked in the profile, and creating the appearance of social proof. The practice has evolved alongside the growing significance of social media as a marketing tool and a space for online interaction.