The process of using software or applications to programmatically interact with Instagram content by registering a “like” on posts without direct user intervention is a practice employed for various purposes. For example, a business might use such a system to engage with posts containing specific hashtags relevant to their products or services, simulating organic interaction.
This approach can provide increased visibility, potentially driving traffic to a profile or website. Historically, its appeal has stemmed from the desire to rapidly grow an online presence and gain attention from a wider audience, particularly when striving to increase brand awareness or influence. However, the effectiveness and ethical implications of these methods are subjects of ongoing debate within the social media landscape.