The phrase refers to inspirational and motivational phrases crafted for sharing on the Instagram social media platform, specifically designed to accompany posts related to physical exercise and fitness activities. These snippets of text are intended to resonate with audiences interested in health and wellness, often accompanying photos or videos showcasing personal fitness journeys or routines. An example might be: “Embrace the burn. Strength grows where you least expect it.”
Such phrases serve a multi-faceted purpose. They offer motivation for individuals engaging in their own fitness pursuits, fostering a sense of community and shared experience within the health and wellness sphere of social media. Their historical context is tied to the rise of fitness culture coupled with the pervasive influence of online platforms for self-expression and connection. Early forms can be traced back to motivational posters and slogans, adapted for a digitally savvy audience.